THRIVE Jerky

Website

Background
The client came to use with a compelling new product innovation and the name Thrive. From there, SIM developed the brand position, brand identity, package design, a Shopify website, display shipper and a full press kit.

Insight
Today's consumers are on a mission to eat better… and live better. Unfortunately, mindful eating is not always easy. Many of the high protein, clean label snacks are still loaded with sugar.

Take Jerky for example. People love all the new and exciting flavors available, but when they look closely they discover most brands are loaded with sugar. And, the brands that are zero sugar taste terrible. 
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That’s where THRIVE Jerky comes in. THRIVE is no cowboy jerky!  It's the first great tasting, high protein jerky made with all-natural stevia extract, not sugar. 
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Brand Position
Thrive is a meat snack for those on a mission of mindful eating!