We create, launch and grow food & beverage brands.

Our food & beverage clients come to us because they know our work will give them the extra edge they need to succeed in today's overchoiced, highly competitive marketplace. From finding unique white space for product innovation, to creating a brand that connects emotionally, to developing compelling marketing support that drives trial, SIM provides the insight that leads to ideas that create marketplace momentum.

WHAT WE DO

Consumer Insight

Great food marketing starts with great consumer insight. However, all too often, marketers end up with research that is full of data, but void of consumer insight.
 
At Secret Ingredient Marketing, we understand the relationship consumers have with food, and we know how to design innovative qualitative and quantitative research that will get to more meaningful and leveragable insights.

Product Innovation

Product innovation is the lifeblood that helps maintain sales momentum and ensures long-term brand relevance. But, developing new food products is a risky business.
 
We have the product innovation experience and know-how to help minimize the risk and maximize the reward. Our product development process for food is a robust, yet disciplined method designed to produce better inputs, more insightful ideas and more effective execution.

Brand Communications

You may have the right product, but is your marketing and advertising doing it justice? Are you really selling the food in the best way possible? Does your brand speak the language of your core user? And who is your core user anyway? 
 
Secret Ingredient Marketing has a wealth of experience in creating best-in-class marketing communications. From defining the brand identity brand to creating transaction-driving advertising, we can deliver work that drives sales, builds the brand, and provides a better ROI.​

OUR SERVICES

  • Brand Strategy
  • Brand Identity
  • Product Development
  • ​Package Design
  • Website Development
  • Digital Content & Social Media
  • Advertising​
  • Point of Sale​​
  • Qualitative Research
  • Quantitative Research
  • Innovation
  • Mobile Ethnographic Research
  • Product Taste Testing
  • Customer Segmentation
  • Sales Promotions​​
  • ​​Menu Development and Design​​​

"The social-emotional functions and uses of food in daily life are ubiquitous. Indeed, there is hardly any significant social activity or emotional state to which food is irrelevant."

– Leon Rappoport

SOME OF THE BRANDS WE'VE WORKED WITH

"My team has raved about Secret Ingredient's collaboration and drive for great ideas.
​I'm glad to have them working with us."

– EVP of Marketing, International Dairy Queen.

    LET'S START A CONVERSATION

​Secret Ingredient Marketing
1 Ross Common #680
Ross, CA 94567

​415-254-8726