The Leadership

   David Hattenbach
Chief Strategy Officer

​David is an accomplished food marketing & innovation professional  and entrepreneur with a track record of building successful new products and creating sales driving, award winning integrated marketing campaigns.
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Over his 25-year career, David’s work has consistently led to novel creative solutions that have earned numerous advertising and marketing awards including Effie Awards, Clios and D&AD Black Pencils.
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David has been a featured speaker at marketing conferences, has been a contributing author to ADWEEK and Venture Beat Magazine, an instructor at the acclaimed Miami Ad School and a startup advisor at Founder Space.

 Dennis Pettigrew
Executive Creative Director

As an advertising and design veteran with global, national and regional brand experience developing integrated marketing and design campaigns, Dennis has been fortunate enough to have worked with an eclectic mix of high-profile brands across all media - tech, QSR, retail, CPG, beer, wine, spirits, real estate, entertainment, automotive and more.

As a highly conceptual, design focused, hands-on creative director, brand strategist and content creator, Dennis aims to create smart, strategic, aesthetically pleasing work that exceeds client expectations.


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William Wayland
​VP Account Director

In William’s family, they turned up the volume when the ads came on.  He’s had brands on the brain for as long as he can remember.

His real talent is leading teams in the production of integrated marketing campaigns that engage audiences, drive awareness, and increase sales.  Few people have produced as much TV and video content as William has, but he’s also an expert in the creation of website, blog, and social media content.  His integrated approach to marketing maximizes the overall effect. 

William is also a photographer with experience in product and lifestyle photography.  Around San Francisco, he’s known for shooting the Bay Area music scene where he reviews live concerts and music releases.

   Dave Pektas
VP Media Director

Dave has a 20 year  history of working with clients on all forms of digital and traditional marketing efforts. 

Before venturing into the digital space, Dave managed media planning teams at some of the biggest advertising agencies in the country including Chiat/Day and FCB. 
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Dave holds an MBA from the University of Central Florida and an undergraduate degree from the University of Georgia. In his spare time, he is studying Hungarian and trying to remove roadblocks from his family tree.