Brand communications

Secret Ingredient Marketing has a wealth of experience turning insight into compelling marketing and communication strategies that drive breakthrough marketing results. We have developed compelling brands,  launched scores of new products and created award-wining advertising.  From defining the brand identity to creating transaction-driving advertising, we can help sell more, to more people, more often.
We use a technique we call STORYFINDER to get to the truth about the product or brand and what it means to the consumer. If your brand communications is not as engaging as it should be, lets us show you how to take it up a notch.
Win the consumer's mind and you win her for a day. Win the consumer's heart and you win her for a lifetime.
Our Food-cepting Workshops are an "outside in" way to look at your business and discover new opportunities to create more compelling products and achieve better business results.

Product innovation

Creating and launching new products is a risky business. We have the product innovation experience and know-how to help minimize the risk and maximize the reward. Our innovation process is more than just brainstorming a bunch of ideas and asking consumers to pick the ones they like. 

Our innovation process is a creative, yet disciplined method designed to systematically produce better inputs, more insightful ideas and more effective execution.
Meaningful innovation requires more than brainstorming; it requires creativity, discipline and experience.

Consumer INSIGHT

Great marketing starts with great consumer insight. At Secret Ingredient Marketing, we are less interested in the 80% of insights that everyone knows and more interested in the 20% of insights that are yet to be uncovered. These are the insights that will give your brand competitive advantage in the marketplace. But, insights do not grow on trees and recognizing actionable insights requires talent and experience. Our consumer research will show you opportunities your brand has never seen. ​
Our Consequence Discovery research is the foundation of our process. We don’t brainstorm ideas and test them with consumers. Instead, we use the up-front time to fully understand the consumer and product category usage dynamics.
Anyone can collect data, but it takes talent to find insight.

Mobile ethnography

Thanks to the ubiquity of smartphones, we now have mobile research tools that we use to capture participants’ experiences in the moment that they happen.
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So instead of asking consumers to articulate their food choices, experiences and behaviors from the past, researchers can ask participants to answer questions and take videos that capture what they’re thinking, feeling and doing in real time when and where they are happening.
 
Smartphone based consumer research gives restaurants and food brands a fast and affordable way to get richer and more authentic insight into their customer's experiences..