Fast And Affordable MOBILE & ONLINE Research Applications

  • Gain intimate access to your target consumer's daily life and realities with little to no intrusion.
  • Dig deeper to understand how your consumers behave in the context of real life without leaving your office.
  • See when, where and how consumer's use your product in real time.
  • Gain true insight into the consumer's path to purchase and key purchase motivators.
  • Get a more honest and insightful understanding of your brand's perceptions relative to the competition.
  • Easily test and co-create new food items and product experiences.
HERE ARE SOME OF THE GREAT COMPANIES HAVE CHOSEN US AS THEIR SOLUTION

The Advantage of Mobile & ONLINE Research

Traditional focus groups are becoming a thing of the past. Researchers can now use mobile & online research tools to capture consumer experiences as they happen. So instead of asking consumers to articulate their past opinions and behaviors, researchers can ask participants what they’re thinking, feeling and doing in real time while they are in the moment.

Mobile & online tools allow researchers to capture the richness and context of people's real-world experience via videos, photos, audio and text. It allows researchers to insert themselves into the lives of their consumers in a way that other research tools can't. 

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ExampleS oF Mobile & ONLINE Research Data

Q: As YOU TAKE THE PRODUCT OUT OF THE BOX AND PUT IT ON THE COUNTER, WHAT IS YOUR FIRST impression?
"There is nothing different about it. It feels like a very safe and bland experience. It's like having a plain bagel with butter when you could have an everything bagel with cream cheese."
"If I had to choose one word to describe it, I would choose 'Hip.' I feel like this brand appeals to a younger crowd. The logo is unique and colors are bold. I think a younger demographic would be attracted to this brand.​"

Q: On a scale of 1 to 5, how would you rate the TASTE OF THE PRODUCT?

"It was good, but not exactly what I expected. the name gave me the impression that it was going to have more of a savory taste."

SEE HOW YOUR FOOD BRAND CAN BENEFIT FROM MOBILE RESEARCH
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About Us

We are a research, innovation and brand marketing agency specializing in restaurant and food. We bring 20 plus years of successful food marketing know-how to work for your brand.