Crema Lusso
The first and only shelf stable ice cream & gelato mix |
Cream Lusso is an innovative, shelf stable ice cream mix that had been struggling to sell its consumer products online and grow its consumer audience. They also have a commercial version that they needed to sell to foodservice operators and ice cream & gelato retailers. They came to us looking for help getting their business moving on both of these fronts. We worked with the Crema Lusso founders to develop a marketing strategy and integrated marketing plan that included PR, display advertising, email marketing, and social media marketing. We also revised their website and helped them establish DTC best practices.
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Summary of our success |
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Organic Social, Paid Facebook & Instagram
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Foodservice and ice cream & gelato retailers |
Crema Lusso began as a shelf stable ice cream and gelato mix. This innovative product saves foodservice operators and frozen dessert retailers time and money because it doesn't take up expensive freezer space like frozen mixes. Nor does it require rehydration like powdered mixes. To help Crema Lusso spread the word about this innovative new ice cream & gelato mix, we created a number of compelling B2B initiatives that included a trade show booth with supporting sales materials, email marketing, trade advertising, and media outreach.
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Trade Show Post Card
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Foodservice Trade Ad
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Public Relations / Earned Media
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