Derby City Meats
Derby City Meats brings bourbon barrel smoked flavor to everyone |
Derby City Meats started as a meat processing plant in Louisville Kentucky. After 20 years as a co-manufacturer, Derby City wanted to create their own brand of jerky and ready-to-eat meat products. They came to use looking for help with brand strategy and package design and marketing.
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DCJ's in house marketing team |
After a thorough analysis of the marketplace, we created a brand strategy, brand identity, package design, sales materials, press releases, and go-to-market strategy. Overtime, our work expanded to include their line of heat-n-serve pulled pork and BBQ sauce.
With our help, Derby City Meats has had tremendous success and in just a few short years, they have achieved regional distribution in Kroger, Walmart and national distribution in major C-store chains. |
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