Good Thinking Foods
The Good Thinking Bar: a brain health nutrition bar based on the MIND Diet |
Brain health is the new heart health. Good Thinking Foods is leading the way with there groundbreaking brain health nutrition bar based on the science based MIND Diet.
We took a "back of the napkin" idea and turned it into a product and brand. We led the product develop, naming, brand design, package design, product commercialization, and go-to-market planning. |
We were a complete marketing and innovation partner |
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It all started with product innovationOne thing that sets us apart from other agencies is our experience with product innovation. We worked with the entrepreneurs behind Good Thinking Foods to identify the innovation "white space," develop the product formulation, conduct sensory testing, and lead the manufacturing process.
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