Good Thinking Foods

The Good Thinking Bar: a brain health nutrition bar based on the MIND Diet
Brain health is the new heart health. Good Thinking Foods is leading the way with there groundbreaking brain health nutrition bar based on the science based MIND Diet.

​We took a "back of the napkin" idea and turned it into a product and brand. We led the product develop, naming, brand design, package design, product commercialization, and go-to-market planning.

We were a complete marketing and innovation partner
  • Worked with our food innovation and product develop team to formulate the bar to MIND Diet specifications
  • Conducted product concept and taste test research to insure product viability
  • Lead a naming workshop to create the brand name and brand identity
  • Created the wrapper and carton design
  • Led all aspects of product commercialization 
  • Wrote a 5 year business plan and led investor relations
  • Created a marketing plan and secured product launch partners

It all started with product innovation

One thing that sets us apart from other agencies is our experience with product innovation.  We worked with the entrepreneurs behind Good Thinking Foods to identify the innovation "white space," develop the product formulation, conduct sensory testing, and lead the manufacturing process.