Herradura Tequila
How to be authentic, old school and Cool at the same time |
Formed in 1870, Herradura is one of Mexico’s oldest, and well renowned tequila brands in the world. Crafted and bottled in Casa Herradura, Mexico, the brand is still guided by its founding principles of authenticity, traditional production, and fine quality tequila. However, over the past several years a slew of new trendy tequila brands had entered the market and were threatening Herradura's market share. We worked with the Herradura team to create a print ad campaign that would reaffirm Herradura's position as "authentically cool."
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