Rothenbuhler Cheesemaker
Making the most of a Costco opportunity |
For 65 years, Rothenbühler has been a bulk manufacturer of swiss cheese. However, the new management team at Rothenbuhler wanted to spend more time and effort promoting their own brands. To that end, Rothenbühler had arranged a Costco test market in 4 Ohio store locations. In support of the test market, we created a regionalized Google Display Ad campaign and sales promotion intended to build awareness of and interest in Rothenbuhler’s Founder 56 brand. We also worked with the management team to develop an SEO strategy and create a 12 month content calendar intended to help the brand rank higher in search results and drive organics visits to the website.
|
|
|
Summary of success |
The Costco launch was a complete success! Participation in the sales promotion beat expectations and the Costco test was a resounding success. And, SEO rankings improved substantially.
|
