It's about to real in here
After years of being associated with Pizza Hut, the WIngStreet brand was not seen as a legitimate hot wing provider compared to the category leaders like Buffalo Wild Wings. In the past, WingStreet had been sending wings and chicken through pizza ovens, leading to a less than authentic hot wing experience.
Thanks to a significant capital investment, WingStreet now deep fries its wings and offers an expanded line of proprietary sauces. The Strategy was to establish WingStreet as providing a REAL, authentic hot wing experience.
Summary of success
The campaign drove a 10% increase in same store sales during the promotion period.