WingStreet​

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It's about to real in here

 After years of being associated with Pizza Hut, the WIngStreet brand was not seen as a legitimate hot wing provider compared to the category leaders like Buffalo Wild Wings. In the past, WingStreet had been sending wings and chicken through pizza ovens, leading to a less than authentic hot wing experience. 
 
Thanks to a significant capital investment, WingStreet now deep fries its wings and offers an expanded line of proprietary sauces. The Strategy was to establish WingStreet as providing a REAL, authentic hot wing experience.

Summary of success

The campaign drove a 10% increase in same store sales during the promotion period.